07 – rival rebrands
Within merely a month of each other, fast food giants Burger King and McDonald's unveil updates to their visual identities. In January, BK publicly launched the new direction of their entire visual portfolio. There's a…
06 – petco rebrand
Toward the tail end of 2020, San Diego-based company, Petco, announced an identity change. What began as a declaration to cease the sale of shock collars, was promptly followed by an announcement regarding a change…
05 – PANTONE Color of the Year 2021
About a month ago, Pantone announced their selection for 2021. The leading organization of color forecasting presents the combination of Ultimate Gray and Illuminating as "A marriage of color conveying a message of strength and…
04 – girl scout cookies (the boxes)
According to the Girl Scouts of the USA website, most cookie sales take place between January and April of each calendar year. With that time frame reaching a close, I wanted to take the time…
03 – dunkin’
Since starting my full time job, I've developed an amateur caffeine dependency (1-2 cups a day). My workplace provides free coffee with all sorts of fixings, but on the weekends I have to fend for…
02 – Walmart’s ‘Mainstays’ Packaging
A few days ago I was browsing the bedding aisle of Walmart in search of a satin pillowcase (my hairdresser recommended sleeping on silk in order to prevent damage). Though I did not find what…